Blüm Case Study

A bouquet sales app aimed at providing optimized client facing service to unique customers. Project Duration: 2 Months Problem Statement: How can flower arrangement and delivery exist with digital technology? Goal: Improve the overall experience of flowers in everyday lives. Role: Lead UX designer tasked from branding to creating a deliverable product. Research Summary: In this project I have used research methods such as conducting interviews and comparative analysis of competing apps to drive my design strategy. My assumptions led me to believe that purchasing flowers were for special occasions such as weddings or funerals. However, though extensive testing, I was able to change my design for user needs. Pain Points: 1. Timing flower deliveries correctly for events so they are at the height of their bloom. 2. Providing transparency of flowers in stock so consumers will be able to order available bouquets. 3. Highlight best care practices bouquets alongside a successful delivery for a complete service experience. 4. Creating a personalized experience instead of a “what you see is what you get” through both DIY tools or with the help of florist experts.

Paper wireframes

User webflows