a set of iphones with different types of flowers on them

Blüm Case Study

A bouquet sales app aimed at providing optimized client facing service to unique customers utilizing DIY tools and curated professional experience.


Project Duration: 2 Months



Goal:

Improve the overall experience of flowers in

everyday lives.

a sample of a digital marketing plan

Crazy 8 exercise to ideate creative solutions for delivery and bouquet building needs.


persona jacqueline infographic
personala hiroi infographic
a set of drawings of different parts of a device

Paper wireframes

User web flows

a black and white image of a user interface
user testing feedback - screenshot thumbnail
a color palette with four different colors
a group of mobile phones with flowers on them

Color palette

psd mockups of a mobile app for flowers
two monitors and a computer screen with a flower shop website

High and low fidelity prototype comparisons. Experience the user flow here.